Social Media

  • There’s Still Life in Second Life

    On April 26, I had the privilege to speak at the vBusiness Expo in Second Life. The goal of the event was to provide a forum for discussion of virtual business and education issues actually within a virtual environment. No travel necessary. No hotel expenses or per diems. Just easy access to experts for anyone interested in using virtual environments as a platform for business.

    I use the term experts not really to refer to myself, but to all the Ph.D.s, analysts and corporate directors that filled the list of speakers. Corporate representatives included: Senior Director of eBusiness for Kelley Services David Fenech; IBM’s Global Director for 3D Internet and Virtual Business Sandra Kearney; and, Fiona Gallagher who works in the global brand and advertising group of Sun Microsystems. I found myself sandwiched in the program listing of speakers between Larry Johnson, Ph.D. who is chief executive officer of the New Media Consortium and Mark Bell a Ph.D. student in the Indiana University Telecommunications department. These great academic minds were joined by Chris Collins an IT Analyst at the UCit Instructional & Research Computing department at the University of Cincinnati (better known to many of us in Second Life as Fleep Tuque) and Sarah “Intellagirl” Robbins a Ph.D. candidate at Ball State University, Muncie Indiana. There were also representatives from the non-profit sector like Barry Joseph of Global Kids, and a bevy of lawyers to talk about legal issues involving virtual worlds such as intellectual property.

    I tout the diverse group of speakers and panelist because I think it illustrates the breadth of opportunities that exist in virtual world environments. From business to education to philanthropy, everyone can benefit from the ability to cross geographies and bring people together in an immersive environment. This type of conference is a great way to illustrate that.

    Virtual TV magazine "LIFE 4-U" reported on the event (including a couple of shots of myself/Pyrrha Dell during my talk). And, here’s a still shot to give you an idea of what the event looked like:

    Pyrrha Dell in Second Life

    If you’re interested in my own presentation about what Dell has done in Second Life, what we’ve learned and where we are looking to go, you can view the slides online. In addition, Caleb Booker is working to post audio recordings and slides from all the presenters online soon. I’ll update this post with a link as soon as I get it.

  • Dell Customers Help Improve Packaging

    It's no secret that Dell aims to be the greenest technology company in the world. But on Earth Day last week, sites like The Consumerist, Gizmodo, and other blogs showed us that there's still more work for us to do.

    Shortly after we read those posts, we had a team on the road to Dallas to meet with the vendor that shipped this flash drive to see how we can improve the process. End result, there's some easy fixes and some longer-term issues for us to address. Here's an outline:

    • Immediate: Directive to use envelopes for small items such as these.
    • Short term: Use of smaller boxes. We have requested an optimization analysis of product volume to box size.
    • Short term: Implementation of Dell-defined volumetric metrics on void space in the package to be incorporated into our periodic vendor business reviews.

    While third party items such as these make up a very small portion of our overall shipping volume, folks here know we need to fix it. Our sincere gratitude goes out to everyone who pointed this irregularity out to us. We hope that all of you will continue to provide feedback like this on any of our green-focused Direct2Dell posts, or if you have ideas about ways we can make improvements, please share them in the Environment section on IdeaStorm.

    To do that:

    1. Go to www.ideastorm.com
    2. Login or Register
    3. Click this button near the top right corner of the site (or click this button to the right)  IdeaStorm Button
    4. Enter your idea, then choose Environment from the category list, plus whatever other categories that apply.

    We still have a lot of work to do, but with your help we can make Dell the greenest technology company in the world.

    Stay tuned for more updates.

  • Conversations About Personal Technology: Your Blog

    Today, we're unveiling a new blog. This one's about personal technology. It's more focused on categories of interest rather than Dell-specific things.  We hope that it's a mashup that's a little bit Community + Lifehacker + ReadWriteWeb + Gamespy. Take a look at John Pope's intro post for more context.

    It's clear to us that our customers don't think in terms of brand names or initiatives that are important to us. Instead, most folks tend to think in terms of what they want to use a machine for: surfing the Web, streaming HD content, sending e-mails, playing games, creating movies, etc. 

    If you care to check out the blog, go to: www.direct2dell.com/yourblog

    We will have blog posts from Dell employees who have something to say about certain topic areas, but the folks behind it really hope that you use it to shape discussions you want to have with us. That's why we featured the Idea Submission section at the top right corner of the page. Beyond that, we hope that some of you out there would like to author a blog post or two.

    I expect there will be some overlap between Your Blog and Direct2Dell. You will see product details that apply to certain topic areas there. Blog posts about technical support will continue to reside here on Direct2Dell, since so much of its heritage is based on customer service.

    You can find Your Blog here and you can also subscribe to the RSS feed here.

  • Have a Question? Our Community May Have an Answer!

    button-solution-solved

     

    Next time you are over at the Dell Forums searching for answers, look for the image like the check mark on the left. It's telling you that there is an solution for that issue. It's part of something we launched in February called Accepted Solution.

    The concept is based on a simple premise... that customers who create a forum thread about a specific issue are the best ones to tell the community which post fixed their problem. Said another way, an original poster of a thread can now select the specific post within their thread that answered their question.

    Here's how it works:

    • Login to the Dell Forum (if you don't register, you can still browse)
    • Click on a thread that contains the kinds of details you're looking for (like Desktops and General Hardware)
    • Look for the threads with a green check mark labeled Solved!

    Overall thread view

    Note: Clicking on the picture above will take you to a larger version of it.

    If you click on one of those threads, you will see the comment that started the thread.  When a customer identifies a post as a solution, the thread gets a special logo in the top right corner that looks like the logo below. Clicking on it will take you right to the solution post.

    Solution Logo 

    It also marks the specific comment that fixes the issue with an Accepted Solution icon and turns that comment green like this one below:

    Accepted Solution 

    This provides a visual way to search through the millions of threads on our forums for an answer to a question, by allowing users with the same question to quickly identify answers already provided by other users. If you spend time on forums like we do, you know that threads can get quite long and quickly! From the usual conversation back and forth to the many steps it often takes to arrive at a good solution, this feature helps users help each other ‘cut to the chase’!

    It's taken off faster than we expected: we recently reached over 5,000 accepted solutions, and are averaging about 60 new accepted solutions added each day. Over half a million views of accepted solutions, our database of questions and answers is growing! We are excited and pleased to see so many members of our community using this feature and helping not just the first user with the question they have, but potentially millions of other users who have the same question in the future.

    So next time you have a question, whether it’s technical or you’re not sure what to buy, check out the forum. There may already be an accepted solution waiting for you. Starting there will probably save you some time and effort.

    For more details on how the Accepted Solution functionality works, take a look at the FAQ.

  • Channel Partnerships Increase with Community

    Since Michael discussed our channel strategy with Ed Moltzen back in May, there have been lots of questions about how we work with partners. There have also been questions, concerns and general confusion about our PartnerDirect program.

    When our PartnerDirect program launched last December, some thought Dell underestimated the importance of maintaining channel relationships. Truth is that Dell is more committed to the channel than ever before. Lots of people here understand how important our partner relationships are now and will be in the future. In my role as the Channel Community Manager, I will work to facilitate discussions between our channel partners and the Dell teams.

    With that, I wanted to shed some light on several initiatives that I hope will help connect our partners to Dell's channel teams worldwide.

    • Our Channel Blog - Yesterday, Colin Steele reacted to news that we had plans to launch a channel blog soon, and I thought this would be a good time to tell you a little more about it. The blog will be a place where you can tell us what you think. I'll also aim to get partners to post on the Channel Blog from time to time. Ideally the new blog will further connect our small business and channel partner communities-something that both the VAR Guy and Josh Clifford called us out on.
    • PartnerDirect Forum -This discussion forum gives partners an opportunity to interact with each other, learn more about PartnerDirect and share ideas about improving the program.
    • External Conversations- Our team will talk with partners where those conversations are happening.

    I look forward to being a part of the channel team, and I'm excited about introducing your voices within the walls of Dell. More coming soon.

  • Help Us Kick Off Earth Day by Sharing Your #greentip

    Earth Day is upon us, and to kick things off, I thought this might be a good time to try our first #hashtag experiment. If you've got a green tip (or links to green articles you find useful) that you think might be useful to other folks, please share it on Twitter. It doesn't have to be Dell-related, or even technology-related. We're just asking you to share your tips for living greener. If you're new to the whole hashtags thing, here's what you need to know to get started:

    • Create a Twitter account - It's pretty straightforward... go to this link and Enter a User Name, Password, and e-mail address
    • Follow @hashtags - Do this by going to Twitter.com, logging in, and entering "hashtags" in the search window near the top of the Twitter main page, then click the Follow button
    • Type your green tip in the Twitter comment box (in 130 characters or less)
    • End your tweet with #greentip (no "s" on the end, all one word).
    • Press the update button

    Essentially, any time you share a green tip and complete it with #greentip at the end of the tweet, you are enabling it to be tracked here http://www.hashtags.org/tag/greentip/, and if you prefer RSS feeds, you can check that out here. For more information on how hashtags work, take a look at this Making the most of hashtags blog post from Chris Messina.

    Update: Chris Messina himself just weighed in with an alternate way to track the tips: http://twemes.com/greentip. Looks similar to the Twitter web interface, makes the tweets pretty easy to read. Thanks for the suggestion, Chris!

    But, I don't want to get too bogged down in a technology discussion. This is about Earth Day, and it's about sharing green tips that have worked for you. We'll be reading the tips that you share. 

    One more quick reminder: if you want to see the complete list of green tips, go here. And if you want to track it via RSS, go here.

    Happy Earth Day, folks!

  • Say Hello to the Small Business Group Blog

    We figured the launch of a new line of Vostro laptops was good timing for rolling out our Small Business group blog. This is our third group blog for those who are counting. It joins Cloud Computing and Inside IT, and we're not done yet.

    You can learn more about the new notebooks at dell.com/newvostro. And to learn why we're launching the Small Business blog and a more detailed explanation of what to expect, please take a look at my introduction post over there.

    For future reference, you can access the Small Business group blog at www.direct2dell.com/smallbusiness.

    You can also subscribe to the Small Business blog RSS feed if you'd prefer.

  • Facebook vs. Twitter and Communities in General

    I had a conversation about communities with kara_k from the IdeaStorm team last week. We talked about traditional community sites like Friendster, Bebo, Facebook, Skyrock MySpace and LinkedIn. In that model, millions of folks are members and can connect with others there for different reasons.

    Another thing we discussed is the trend toward micro-communities, where people can build their own. With them, it's less about platforms and tools and more about people. Newer conversation aggregation tools like FriendFeed and SocialThing make it possible for users to build micro-communities around folks that they find interesting. Twitter falls into this category as well. The micro-community model gets back to the old Cluetrain premise that markets are conversations. Rock on.

    And that leads me to another point. In my experience, while there are a handful of folks who are avid users of both Facebook and Twitter, it seems that it's more common to see a huge preference in one vs. the other. I prefer Twitter. I know from talking to her that Jackie Huba is big on Facebook. For other Facebook supporters out there, would love to hear your reasons why you like it.

    I've been a Facebook member for a while now, and have used it sporadically. I saw that Todd mentioned in his recent post that our IT department recently opened up Facebook access to all Dell employees worldwide (woo hoo!). In my view, it should not be blocked by IT. Neither should other social media sites. We have several groups in Facebook that different Dell teams have created (Dellbook, Dell Spot, the ReGeneration and Dell Embassy) if you want to take a look. With that, I wanted to take a few minutes to share my personal thoughts on both.

    So I'll start with some things I don't like about Facebook:

    • I don't like the interface. It's way too busy for my taste.
    • I think it's too hard to find specific things in Facebook... know that's related to my hangups with the interface, but it's an important side effect.
    • I find the ads a real pain. I'm not interested in developing rock-hard abs, so please stop showing me that cheesy picture.
    • I agree with Graham Langdon. I don't get the concept of  leaving wall messages.

    Some things I do:

    • I like Facebook's profile system. You can learn a lot about people's interests. That makes it very easy to find common ground with a lot of folks. I like that because I'm a common ground kind of guy.
    • It does work. Earlier this week, I logged into Facebook for the first time in a while. Within minutes of accepting most of the friend requests I had missed, I got pinged within minutes from an old college friend I hadn't seen in years. She recommended another friend from those days.. easy and effective.
    • It does work, part 2: iLike told me that Blind Melon was coming to Antone's. I already knew, but it's a good reminder to buy tickets. Can't wait.
    • I like the Facebook API model, even if I'm still waiting for truly useful apps.

    Now on to Twitter. Regular Direct2Dell readers know I'm a huge Twitter fan. Let's start with the things I don't like:

    • Twitter's main web-based interface. I think it's kinda clunky overall, and only use it when I have to.
    • Its anemic profile system
    • It can be a waste of time. This is a complaint I hear from lots of folks. Here's a tip: Twitter's usefulness all comes down to the quality of the people you follow.

    Now for the things I do:

    • It's streamlined purpose: Twitter is for conversation.
    • The 140 character-word limit is genius. I bet a lot of you are wishing that I had the same limitation on Direct2Dell right now.
    • The Twitter API is not too shabby either. Jeremiah's got a good list of add-on tools that enhance Twitter's usefulness.
    • Twhirl (my absolute favorite Twitter client by a longshot) brings all of Twitter's functionality in a streamlined interface. Seesmic... great move buying Twhirl, and thanks for giving Marco a reason to devote more development time to an already awesome tool. 

    Add all this up, and I'm agreeing with Steve Hall. I see big things ahead for Twitter. Would love to hear your thoughts either way.

    P.S.: You can reach me on Facebook at Lionel_Menchaca; and you can follow me on Twitter at LionelatDell.

  • New Graffiti Contest from ReGeneration and Facebook

    Over at ReGeneration.org, we just launched a follow-up to the “What Does Green Mean to You” Graffiti contest on Facebook.  The theme of the new global contest will step beyond ”What Does Green Mean to You?” and head to the next step: what actually “Going Green" means.  We’ve evolved the categories by which the entries will be judged to get some different responses.

    The new categories are:

    • Best Overall
    • Most Inventive Green Technology
    • Sustainable Architecture
    • Most creative vision of a green future
    • Show us how you can improve the environment now

    After the submission round is complete, users will vote on their favorite entries.  The deadline to submit entries will be Monday, April 14, and user voting will begin the next day and end the following Monday, April 21st.  A panel of judges will decide on the winners from of the entries receiving the most votes.  The winner in the “Best Overall” category will receive a Green Dell Inspiron laptop!  The other category winners will receive Dell backpacks.  The winners will be announced on Earth Day, Tuesday, April 22.  Be sure to explain your art in words when prompted because another Green Insprion will be awarded to the entry with the best overall text.

    Sign up for the ReGeneration movement while you’re at it.  There's a cool new section on the site called Café Re which encourages dialogue and self-expression…you can chat with others participating in the contest and view the latest art being submitted by Graffiti users across the globe. Like Dane mentioned in his recent post, look for this image on the right hand section of the ReGeneration.org site to join. Clicking on the image below will take you to the main site:

    On a related note, a long time ago, I had seen this post from Shel Holtz where he reacted to a report that many companies block employees from Facebook and other social media sites. We were one of those companies until last week. Now, we can open up this contest to Dell employees worldwide.  

    ReGeneration's challenge to us: Share your ideas about what going green really means through graffiti, text and Cafe Re's new live chat. Exchange thoughts with other participants by posting in the comments section.  The world will be watching.

  • Final SxSWi panel on Accessibility

    My final accessibility panel at SxSWi was the The Mexican Manifesto Discussion. It was moderated by my friend Sharron Rush, and the presenters were Marta Sylvia del Rio and Javier Hernandez. It was a good panel to finish the SxSWi conference, and the end was a blast in true south-by style, but more about that later!

    First, the background; like-minded individuals from state government and academia from the state of Nuevo Leon gathered in the summer of 2007 and created The Manifesto on Usability and Accessibility for Mexican Government Website's: Toward a Web for Everyone. Consisting of five short paragraphs and 10 sentences, the Manifesto was created and signed. It collected ideas from participants and experts of usability and accessibility, and was signed by 23 Mexican states and 3 municipalities.

    As administrators, our objective is to create and maintain websites that are both useful and easy to use for the widest possible audience: usable and accessible websites. We believe that government, academia and the private sector should work together to achieve this objective.

    Now, almost a year later, Marta and Javier were here to give us some follow-up. Their largest stumbling block has been the realization that no state laws or manifesto’s can over-rule federal law. However, both Marta and Javier have been surprised at the level of support and commitment they have received from the people of Nuevo Leon and all of Mexico.

    Neither wanted the manifesto to just be good intentions. They began training classes at the universities. There was a non-profit organization and website created that has access to all the training and documentation. Marta acknowledged that “a large part of the training is explaining the words usability and accessibility, these are not words that the people of Mexico use, and they don’t know or understand them, so the training has to start there.”

    Even thought the first workshops were attended mostly by government web developers, they are now starting to see new people in the training classes, like independent web developers.

    The next hurdle they are working on is public Internet access. In Monterrey, they have about 400 acres “connected” at this time. There is a federal initiative to get Internet access to all elementary schools and then to public locations.

    I was glad to see that Mexico really wasn’t as far behind the US in terms of accessible websites, they have recognized the possible problem and taken steps to introduce, train and educate the web developers.

    The panel ended with a toast to Marta, Javier, and all they have done to advance accessibility in Mexico with a shot of Don Julio Tequila shared by all the folks in the discussion!image

    I concluded SxSWi at the 2008 Dewey Winburne Awards for Community Service through Interactive Media and the AIR-Interactive Awards it was a great way to honor many folks that work for the greater good in our community, and to say good bye to some folks that were traveling the next morning the California State University Technology & Persons with Disabilities Conference. It’s too bad I couldn’t go, but I’ll be working and attending this year’s AccessU, the Austin Accessibility Conference, in May. Come by and say Hi!

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