Sat. Jun. 21, 2008
Whether we're classifying types of Twitter users, talking about Twitter at the center of breaking news, cool Twitter apps, why we love Twitter, using Twitter as customer service (@Zappos is simply on another level! Check out twitter.zappos.com to see what I mean) or Twitter downtime, seems like we can't quit talking about it.
Still, for all that chatter, there's a lot of folks that still have questions about it. The folks at CommonCraft have a great introductory video, and Laura Fitton's blog post is probably still has the best big-picture explanation of Twitter that I've come across.
From a Dell perspective, @RichardatDell told me yesterday that Dell has about 40 folks who use Twitter pretty regularly. We've got RSS feeds of all the Dell blogs and IdeaStorm in the Twitterverse. We also have other places where we sell Dell products in Twitter like @DellOutlet and @DellHomeOffers. Not too long ago, we added @DellSmBizOffers to the mix. Like BusinessWeek noted, we recently surpassed $500,000 in revenue through Twitter, and that number is growing. In all of our Dell brand Twitter locations, you will see one or two Dell individuals that they follow. That way, if you have a question, you have a Dell person to follow up with.
I got a chance to sit down with Ricardo Guerrero (@ggroovin), who was one of the main folks behind our Twitter activities overall to talk about this stuff in a bit more detail.