Facebook vs. Twitter and Communities in General

I had a conversation about communities with kara_k from the IdeaStorm team last week. We talked about traditional community sites like Friendster, Bebo, Facebook, Skyrock MySpace and LinkedIn. In that model, millions of folks are members and can connect with others there for different reasons.

Another thing we discussed is the trend toward micro-communities, where people can build their own. With them, it's less about platforms and tools and more about people. Newer conversation aggregation tools like FriendFeed and SocialThing make it possible for users to build micro-communities around folks that they find interesting. Twitter falls into this category as well. The micro-community model gets back to the old Cluetrain premise that markets are conversations. Rock on.

And that leads me to another point. In my experience, while there are a handful of folks who are avid users of both Facebook and Twitter, it seems that it's more common to see a huge preference in one vs. the other. I prefer Twitter. I know from talking to her that Jackie Huba is big on Facebook. For other Facebook supporters out there, would love to hear your reasons why you like it.

I've been a Facebook member for a while now, and have used it sporadically. I saw that Todd mentioned in his recent post that our IT department recently opened up Facebook access to all Dell employees worldwide (woo hoo!). In my view, it should not be blocked by IT. Neither should other social media sites. We have several groups in Facebook that different Dell teams have created (Dellbook, Dell Spot, the ReGeneration and Dell Embassy) if you want to take a look. With that, I wanted to take a few minutes to share my personal thoughts on both.

So I'll start with some things I don't like about Facebook:

  • I don't like the interface. It's way too busy for my taste.
  • I think it's too hard to find specific things in Facebook... know that's related to my hangups with the interface, but it's an important side effect.
  • I find the ads a real pain. I'm not interested in developing rock-hard abs, so please stop showing me that cheesy picture.
  • I agree with Graham Langdon. I don't get the concept of  leaving wall messages.

Some things I do:

  • I like Facebook's profile system. You can learn a lot about people's interests. That makes it very easy to find common ground with a lot of folks. I like that because I'm a common ground kind of guy.
  • It does work. Earlier this week, I logged into Facebook for the first time in a while. Within minutes of accepting most of the friend requests I had missed, I got pinged within minutes from an old college friend I hadn't seen in years. She recommended another friend from those days.. easy and effective.
  • It does work, part 2: iLike told me that Blind Melon was coming to Antone's. I already knew, but it's a good reminder to buy tickets. Can't wait.
  • I like the Facebook API model, even if I'm still waiting for truly useful apps.

Now on to Twitter. Regular Direct2Dell readers know I'm a huge Twitter fan. Let's start with the things I don't like:

  • Twitter's main web-based interface. I think it's kinda clunky overall, and only use it when I have to.
  • Its anemic profile system
  • It can be a waste of time. This is a complaint I hear from lots of folks. Here's a tip: Twitter's usefulness all comes down to the quality of the people you follow.

Now for the things I do:

  • It's streamlined purpose: Twitter is for conversation.
  • The 140 character-word limit is genius. I bet a lot of you are wishing that I had the same limitation on Direct2Dell right now.
  • The Twitter API is not too shabby either. Jeremiah's got a good list of add-on tools that enhance Twitter's usefulness.
  • Twhirl (my absolute favorite Twitter client by a longshot) brings all of Twitter's functionality in a streamlined interface. Seesmic... great move buying Twhirl, and thanks for giving Marco a reason to devote more development time to an already awesome tool. 

Add all this up, and I'm agreeing with Steve Hall. I see big things ahead for Twitter. Would love to hear your thoughts either way.

P.S.: You can reach me on Facebook at Lionel_Menchaca; and you can follow me on Twitter at LionelatDell.

Comments  Comment RSS Feed

Hi Lionel, Great post! Funny thing is that after you and I talked over coffee about my Facebook usage, I began to use Twitter more and Facebook less. SXSWi really helped me understand the benefits of using Twitter and the immediacy of the conversations.
Lionel Menchaca, Chief Blogger said:

Jackie: How come I'm not surprised you are the first to respond? :)

If you're still up for it, would love to have you teach me the virtues of Facebook.

And speaking of community, I will need spend some time the Society for Word of Mouth (http://www.theswom.org/ for those who are wondering).

@Lionel: Glad our conversation got you to look again at Facebook. You convinced me to give Twitter another try. As for wall posts, I think of them as a way to send someone a txt for all to see. Yet, maintaining updates for both Facebook and Twitter is a bit of a challenge, especially since the app for it is having some issues.

jervis961 said:

Lionel you sound like an IdeaStorm member with this post.   :)

 Many of us who use the Dell community sites have suggested Dell should create its own application.  Perhaps they could combine all the good aspects you suggest and cut out some of the bad stuff.  It would be a great way for Dell customers, employees and enthusiasts to interact.  I can see the Dell communty sites being combined into just such an application.  

Lionel Menchaca, Chief Blogger said:

jervis961: Thanks for the comment.

Love the idea. Lots of things being discussed here at this point. We'll have to focus on some of the challenges ahead of us (like better integrating content across our own properties), but we'll see where we can take things moving forward.

Thanks @LionelatDell!  Interesting observations.  ; ) 

The Facebook Twitter app does work for me, & it's a convenient way to keep my status up-to-date on both platforms!  (Apparently for some who are having issues with the Facebook Twitter app, there's another called Twittersync.)  In fact, I posted something yesterday on Twitter about a change in my job & a friend Direct Messaged me 'good luck in your new role' via Twitter while another sent me a message in Facebook.  Very cool!

What I find is that more of my work network is on Twitter, as well as folks I've met at conferences (admittedly, some of them "social media" confs), while most of my Facebook contacts are from my other non-work life, including some family members.  None of my family or closest friends are on Twitter, though.

Still, I tend to learn a lot from the folks I follow on Twitter or else I strengthen my connection with them much more than the folks I'm connected with on Facebook.  As a consequence, I check in on Facebook periodically, but I check Twitter more frequently & do tweet somewhat regularly.  Otherwise, I hardly ever do much in Facebook, though I did organize a group there - & not sure I could have done that in Twitter alone.  Use the tool for what's it's best suited.  =D

 

BTW- I did end up creating Twitter feeds of the Direct2Dell blogs in Chinese (@Direct2Dell_CN) & Spanish (@DellenDirecto).  Also in the process of trying to ensure that every Dell Twitter follows the individual responsible for that Twitter.  That way, there's a person to talk to when someone has a comment, question, or suggestion about that particular Twitter!  Happy to hear from you on Twitter if you have something to say.

@ggroovin

 

Lionel Menchaca, Chief Blogger said:

 @ggroovin: Thanks for reminding me about the Twitter feeds. Will blog about that soon to clarify.

Todd Dwyer said:

Lionel,

You should give those rock hard abs ads a chance.  I was skeptical at first too, but look at me now!  BEHOLD!

I'm pretty new to Twitter, and don't really "get it."  I'm going to give it a chance and see if it doesn't grow on me.  Seems like a modified chat application or something.  What am I missing?  Sometimes I don't want to know what you thought of the Pad Thai you ate an hour ago.

 I like Facebook because of all the apps.  I have Scrabulous games going with friends from high school.  I can draw a funny picture with Graffiti and send it to a friend (OK, maybe I can't technically draw something funny, but I could...if I could....).  With all the apps, there's really not much I can't do there that available somewhere else. 

 I think I need to familiarize myself with Twitter.

 Todd 

 

Lionel Menchaca, Chief Blogger said:

Todd: Twitter is like group chat on the web. Take a look at the Twitter in Plain English video on YouTube for a quick overview.

I'd recommend that you start by searching for individuals who blog about environmental topics. Start with your favorite personalities on Eco blogs. Then, you can easily see who they follow. Spend a few minutes reading profiles, and follow the folks you think have the same interests as you.

Before long, you'll build an environment-focused network (or whatever other topics interest you). Then, you will see related discussions, breaking news, blog post updates, links to reports, etc., where you can jump into discussions whenever you have a few minutes to log on.

You may still get some pad-Thai updates here and there, but they won't be the norm. :)

Amie Paxton said:
Lionel, it definitely takes a few weeks to get your bearing on Twitter and really understand the value of being connected. Once you do, you ride the wave of constant ideas, happenings and peer launched projects. I would agree with Steve Hall on Twitter being lite, full of information and surpassing Facebook.Best,@APaxtonatDell

 

Zena said:

Great post, Lionel.  When I first started getting into social networking, I was all in facebook all the time.  Since about October I have been trending more and more toward Twitter.  I check Twitter first and always, then if there's time gmail, then facebook, then other social media apps.  Twitter to me is a good pulse check, quick and simple - in and out or browse for a bit if you have the time.

 

 

I think of these things simply. I "go to" certain things for certain reasons, sort of like reaching for the remote or the fridge. Most broadly are general purpose social networks like Facebook. I only go to those because someone or some event has called me back.

Fine, I'll poke you. Ok, I'll check out the upcoming Lunch 2.0. Someone who doesn't really know me, might send me an email on it.

Then there's vendor "I want."  I want to learn about computers and see what real people think. I want help. I want to be heard. I want to contact someone directly.

Then there's my portable network of connections. That's Twitter. It doesn't have a location. It's on the web, in my phone, my instant messanger. It doesn't care what my vehicle is, it justs cares about the conversation.

There are probably way more examples but I find the real problem is that people focus on the brand name "Facebook" or "Twitter" and forget about the motivation behind the action or behavior.

scott said:

I wonder what the next advancement in social networking sites will bring us. 

Gareth said:

For me the strength of Facebook is mainly it's popularity. A social networking site is about just that and where Facebook scores over all the others I've tried is that so many people are signed up to it.

I've found so many old pals that I'd lost track of and have already had two reunions. I don't know, I tried Myspace but despite it apparently having a larger user base it seems most of those are bands and advertisers rather than real people. I didn't find many real people I knew.

So while the features and interfaces on many of the other networking sites are often a lot better I'll stick with Facebook because that's where everyone is. If I want to meet like minded strangers then message boards are probably more useful. 



 

Indiana said:

I still don't get Twitter. My friends would never go for this, they'd just say "text me" or "call me." It's silly. Won't catch on. The next big thing is going to be my new movie this summer: Indiana Jones and the Kingdom of the Crystal Skull. Own it today on DVD! 

I think a lot of us are just following the crowd, social-media speaking. It's like, here's where the party is...for the moment. Until another party that promises to be more fun starts up elsewhere. Then, we're there.

And we have our pied pipers. For me, it's Scoble.

As to usefulness, agreed that FB's interface is bloated. However, regarding the wall...I see that as a similar app as Twitter. Facebook's version of it.

Twitter's flexibility is the key to its success long-term. Twhirl's improvement of the interface is exquisite. I hardly ever go to www.twitter.com any longer.


 

Chris Byrd said:

Excellent article Lionel!

I started twittering right before SXSW this year and I've been addicted ever since.  It's a great way to keep a running conversation going, especially after meeting new friends and associates in real life or through social media circles online.

Like Zena.. I hit Twitter first thing in the morning and then check Facebook when I have time later in the day.  As I've synced Facebook and Twitter now, I can keep friends and family up to date without having to bounce back and forth between the two as much as before. 

On Twitter: ChrisBatDell

 

 

lisa said:

Am tired of receiving new apps request on Facebook everyday especially in those am not interested.And secondly its way too open...does not keeps one's privacy

Heather Margolis said:

Hey Lionel,

Love the post.  Have you checked out Utterz?  www.utterz.com It allows you to post from your cell or computer to utterz.com and then syndicate out to your blogs, facebook, myspace and twitter.  You can create a multi-media post (pix, text, voice and video) and have it on whichever site you choose.  Obviously if you're using Twitter it comes out in only text but it gives your followers a link to www.utterz.com so that they can go see your post. 

I'm also on facebook and barely on twitter but everyone sees my utterz updates on facebook and I never have to go to the site to get bombarded with apps requests.  Drop the widget and done!

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