Products

  • SSDs: Transforming Next-Gen Notebooks

    From time to time we will run guest posts here on Inside IT. This installment comes from Michael Yang, Flash Product Manager at Samsung Semiconductor. Thanks for writing Michael. 

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    I've been watching some of the conversations happening regarding NAND Flash and solid state drives (SSD). Dell agreed that it's an area of interest from a wide range of its customers and asked me to provide some perspective on Inside IT, so consider this.

    Most electronic devices have some kind of flash memory - even TVs and DVD players have flash - that's how they store channels and settings. MP3s, DSCs, DVCs, GPS devices and saved video games make use of flash storage, as well as virtually all cell phones with cameras or 3G connectivity.  PCs represent the next major target for a flash transformation.  Is this the end of the hard drive?  Time will tell. In the next year or two, we expect to see growing competitive pressure from the higher performing, more reliable and more design-flexible SSDs. 

    With every new technology, there is "uncertainty", especially in the first couple of years.  We are frequently asked about the cost and reliability of an SSD, so allow me to address these concerns.

    When you consider cost, it is important that you take initial purchase price and how much a system costs over its lifecycle into consideration.  Generally, the actual cost of a business laptop is a small part of the overall expense of maintaining and servicing it.  When you take a look at the initial high cost of an SSD, it pales in comparison to the cost of a hard drive thru its entire lifecycle.    

    With the average hard drive failure rate around 5-8 percent annually (McKinsey & Company, 2007), many customers tell us that the cost of a laptop is an extremely small price to pay for the information stored on a drive. What if a company manager spent 66 hours in 3.5 days toiling over for a report tomorrow to the CFO? From a consumer perspective, it may be impossible to replace years of countless hours spent creating and re-creating digital scrapbooks for your children.  Drop an HDD-equipped notebook and stand a fair chance of kissing valuable data goodbye, while tests show that the SSD is much more resistant to jarring or dropping.

    How reliable are SSDs?  You may have heard about the 100,000 program/erase cycles for flash.  Is that enough?  Similar to HDDs, SSDs employ techniques (wear-leveling and error correction algorithms to minimize degradation and extend the life of the drive.  According to top engineers at the world's largest technology companies, SSDs can last well over 50 years in typical usage situations.  For comparison, SSD's are rated at 2 million hours between failures (MTBF) which is approximately 3-4 times that of a hard drive. 

    Some of you may have seen that we recently introduced higher-performance SSDs. I saw that Sarah Williams mentioned in her post that these drives outperformed 10K drives in several instances. A Dell customer named Les Tokar recently published a review on notebookreview.com that confirms the strong performance.

    SSDs will make notebooks more energy-efficient, faster, more durable and even less expensive to use when you look at the cost of lost data.  For more comparative data, I invite you to check out this comparison of hard drives vs. SSDs from Samsung. 

  • The Road Goes on Forever and the Reboot Never Ends....

    We've seen reports by Lee at Technibble here and at Hexus.net here about "endless reboots" on systems with Windows XP SP3 and AMD processors. I've seen some coverage out there that says "OEMs are at fault." Wait just a minute. Let's not be so hasty with such a broad brush of blame.

    This is not an AMD or Microsoft issue. It's an issue of matching the correct software image with the correct hardware. I talked to our software engineers and it seems the real culprit is a driver called intelppm.sys. By the name, you can probably tell that this is an Intel driver...and it causes issues with AMD-based systems.

    From my discussions with the engineers, I also wanted to set the record straight that Dell systems shipped out of the factory are NOT affected. Quite frankly, this is not a new issue and we've disabled this driver for AMD systems to prevent it.

    If OEMs are shipping this Intel driver enabled on AMD machines - anyone else picking up this story, please leave Dell off the list.

    If you do experience this issue, Microsoft has a support page that will walk you through a resolution.

     

  • When it rains, it pours - fotos

    Yesterday John Mullen posted about the huge install at Purdue with 249 pictures from Tinkergeek of their Habitat for Computing effort.

    Today a customer of ours, Joe Cruz, from Wharton, posted about their own install fun.  Party on dudes!

  • Dell's secret system management revealed

    I received a comment from Customer X Factor on one of last weeks' posts:  

    Problem with Dell Managment tools is that,

     a) nobody knows how to us them or find them

     b) sales people inside dell dont push them, as they want you to buy 3rd party stuff that they can sell you.

    The first part of that is actually addressable, although it is a bit of a secret that shouldn't be.  Dell's TechCenter has a lot of great information and technical chats -where they have access to lab equipment and can check stuff out - more or less in real time - or close to it.  Read this chat transcript from last Tuesday's chat if you want to get an idea of how it works.

    Tomorrow's chat is on how to migrate management routines from HP's Insight Manager to Dell's OpenManage tools. 3:00 Central time. 

    Then there's other stuff (technical papers/wikis) that describe stuff to make your lives' easier like the one on applying bios updates to Windows systems using Microsoft's SCCM.

    As for the 2nd criticism - that our sales people don't push them.  I'm curious - what do they push?   Have others experienced our inside sales people prioritizing third party products over our own?  Just curious......

     

  • Online demos of stuff you need

    Posted earlier today on Storage @ Work

    There's a few excellent live online events in the next couple days you might want to check out.

    April 30 (Today) 12:30 PM Eastern: De-dupe for Dell EqualLogic iSCSI arrays - featuring Exagrid's new iSCSI De-dupe gateway product.

    April 30 (Today) 1:00 PM Eastern: VMware's Site Recovery Manager and Dell EqualLogic storage. I know a lot of people are going to be interested in this one - integrating intelligence into the recovery side of VMware DR!

    May 1st 3:00 PM Eastern: Dell EqualLogic iSCSI SAN array live demonstration

    May 2nd 10:00 AM Central European Time: In German: Live Dell EqualLogic PS Series array product demonstration

    May 2nd 1:00 PM Eastern: VI3 (VMware Infrastructure 3) and Dell EqualLogic demonstration. Our online events calendar

  • Software as spam: deceptive software updates

    Bob Plankers, the Lonesysadmin posted yesterday about how Apple, Sun and Google have taken to using software updates as the vehicle for tricking customers into installing software they don't want.  Bob suggests legal protection, which I assume was mostly exasperation with the situation.  The debate that followed Apple's decision to take the low road has been all over the blogosphere for a few weeks now, but its interesting there are still lots of people discovering it - including me - I found Safari on a machine at home tonight when I checked. 

    The people backing Apple on this one are wrong.  Their argument is that people running systems should know enough to pay attention to the little details.  Of course, this runs contrary to the image that Apple portrays in its MAC vs PC ads where MAC operations are effortless and PC operations require unnecessary technical skill.. The idea of personal systems is not to make everybody a systems expert, but to provide as much automation to help people perform their work more efficiently

    The question of what administrative tasks users should be expected to do is particularly thorny where security issues are involved. People need to be aware that attacks of all types can and do occur, but that doesn't mean that they should have to know what all the various risks are.  There needs to be some level of trust, as some of the bloggers have written about. Maybe Plankers is on to something.  Maybe there does need to be a way to help non-technical system users trust that the software they are downloading addresses a legitimate system need and does not contain spurious features and programs that are mostly unrelated to software that is being updated. 

    We need our infrastructures to work with a minimum amount of mischief and the industry wants a minimum amount of government meddling .  The fact is, most infrastructure technologies end up being regulated by governments at some point to ensure the common good.  Apple's Safari stunt is just another example of a vendor spamming the commons and is a small step towards increased government regulations.

  • Blades @ Dell: Should we listen to customers or competitors?

    Our new M-Series Blades are getting noticed. Maybe it’s because we’re trying very hard to listen. Customers tell us that blading (is that a verb?) a data center isn’t a strategy, but it is a viable technology solution for power, space, cooling management, and performance requirements. More precisely they tell us they want blades that are modular and can be easily re-purposed as their needs change. Competitive blade offerings are designed for specific workloads with a small set of configuration options for memory and processor upgrades, but they don’t address infrastructure changes such as new network interfaces (10 Gig Ethernet) and switch architectures.

    Independent analysts like what they see. Gartner said our “positioning of its blade servers also differentiates it from competitors… Dell supports the premise that blades, racks and towers all demonstrate specific market competencies; it believes that, in the coming years, there will be room for all three. This premise is consistent with Gartner's view of the market.” You can also read what InfoWorld, BladeWatch and The Register said.

    Change is inevitable. The M-Series adapts to it with modular snap-in flexibility down to the switch interconnects. If you need to add more I/O bandwidth or want to upgrade your switches you can add upgrade modules to the M-Series on the fly. That’s the sort of simplicity our customers demand. They also want simple management of blade components. We’ve responded with the most efficient, greenest, lead-free, and fastest-to-deploy blades on the planet. Listen to a podcast describing it in more detail.

    We are trying to do the things that matter most to our customers. It’s our strategy and we are sticking with it.

  • BMW Sauber Formula 1 Team Leads Pack with Ultimate Notebook Machine


    Formula 1 racing is one of the most popular sports in the world. It is also one of the most, if not the most, technologically advanced sports in the world. If you follow the races, you know that the BMW Sauber team is ranked No. 1 with 30 points and its drivers, Nick Heidfeld and Robert Kubica, are ranked second and fourth respectively.

    What you may not know is that Dell systems power the roving pit systems that are at every race. It is a foldable steel case that with built-in cooling that is wheeled in to a truck or plane and redeployed to the side of the track at every race. BWW Sauber F1 Team uses PowerEdge Servers and displays.

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    Given that I work on the team that develops Latitude notebooks, what I found cool is that a D830, our 15.4-inch corporate notebook, is used as the “brains” of the car. Before the drivers can start the car, the Latitude D830 is used to download a customized program designed for the environment of various tracks into the car’s systems – from the tight streets of Monaco, to the full-throttle track in Monza in Milan.

    During the race, 100 sensors transmit data, everything from oil temperature to tire wear, through antennas on the car back to the pit area where a combination of the technologies deliver data to engineers then to driver via radio to optimize performance of the car and guys behind the wheel. The data also helps in post-race analysis to help the team continually improve.

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    When the team is out on the road, these systems have to stand up to environmental extremes while delivering optimal performance. Although I’m biased, the BWM Sauber F1 team has picked the best product from the best corporate notebook line in the industry for the job. That is a pretty bold statement. Let me make the case:

    • Dell was first to market with SSD that provides up to five time more reliability and outpaces the performance of desktop drives as my colleague Sarah described here
    • Longer battery life and shorter recharge times – beating HP’s 6510b by up to one hour and Latitude batteries charge 30 minutes faster than the closest competitor
    • Industry-leading mobile broadband with 84 percent better download speeds than the Lenovo ThinkPad T60 and 82 percent better than the HP NC6400 based on antenna design and optimization
    • Faster boot times that are 28 percent faster than the Lenovo T61
    • We just completed a third-party study, which we’ll blog more about at a later date, that showed Dell Latitude in many cases outlasting competitors in durability tests

    Some may say that our Latitude notebooks aren’t the raciest notebooks out there (I disagree). Let’s face it – it is an extremely dependable machine that stands up to the rigors of life and the D830 is doing right by the BMW Sauber F1 Team. And, trust me, the next generation of Latitude notebooks could redefine the look of business notebooks as we know them.

    Give it to me – what are your thoughts?

  • EqualLogic founder on succeeding in a crowded industry

    Simplicity is the ultimate sophistication (Leonardo da Vinci)

    Seven years ago, in the early spring of 2001, Peter Hayden, Paul Koning and I collaborated on an idea that eventually became the Dell EqualLogic PS5000 Series family of iSCSI storage arrays. Little did we know how far that idea would take us.

    We took a hard look at the storage industry and saw an opportunity: storage was complicated and based on a model that was struggling to scale as the need to store ever increasing volumes of data continued. It was clear that the trend towards consolidated, networked storage eventually would be a mandate for data centers everywhere in companies of all sizes.

    But SANs were hard (most still are). Hard to install, difficult to manage, a nightmare to expand – and costly. They also were hard to buy, since without a magic decoder ring you didn’t know what you needed. So we set out to simplify networked storage, and make it easier to buy, install, manage, and grow. It sounds as good now as it did then.

    Our philosophy, and ultimately the EqualLogic product architecture, evolved out of our analysis of and utter disdain for the mind-numbing inefficiency of traditional storage systems. Interestingly enough, we realized that the key shortcomings in storage system design centered around fundamental problems that already had been solved in other segments of the IT industry – namely, data networking and operating systems. It quickly became clear that adopting the same conceptual solutions to solve the corresponding problems in storage were not only feasible but also would result in a far-reaching improvement of storage operation – not to mention the quality of life of thousands of IT managers.

    We went one step further and decided to remove the Chinese restaurant menu approach to buying storage that was the norm for the storage industry by including all of our storage management features bundled in the array at no extra charge (no license keys – ever).

    One of the things we are most proud of is our excellent customer service. We knew early on we could only be successful if our customers were successful; for this to happen, they needed know that we are partnering with them to make their data center work. We took an approach that even if the issue being reported wasn’t with the PS Series storage, we’d work with the customer and other vendors to get it resolved. We measure success by happy customers.

    So did we ever imagine becoming part of Dell and its mission to simplify IT? Well, maybe once. But, mostly, we stuck to our knitting and built a business together with some of the most talented and driven engineering, marketing, and sales professionals I have had the privilege to work with. By the time we were preparing for our IPO last fall, we were a leader in iSCSI SANs – the fastest growing segment of the fastest growing segment of the IT industry. EqualLogic had achieved strong growth and profitability, and customer surveys indicated a 98 percent satisfaction rate with 96 percent of customers stating that they would recommend EqualLogic storage solutions to others.

    So what’s changed since we joined Dell? The biggest change is scale. We have much broader market reach. We also have access to a large, well-oiled distribution channel. Dell is just as passionate about simplifying IT as EqualLogic was. Now we can now work together to solve a broader set of customer problems. Our core hasn’t changed because we all have the same commitment to innovation that serves customer needs. We are still having fun changing the storage industry, and we still measure success by happy customers.

  • Looking for Dell Data Center Products? Talk to a VAR

    I see evidence every week that Dell's channel business for IT products is growing.  Today there was an article by Patrick Seitz in Investor's Business Daily on the progress we've been making with our channel programs.  

    But even more importantly (to me anyway), are the internal discussions and the willingness for people to engage channel priorities - even though the culture at Dell historically has been for direct sales.   People here are sincere about learning new approaches to their traditional, comfortable direct ways of working. They are taking risks.

    I haven't been at Dell very long, but I'm finding a culture of people who are smart, care a lot and are willing to change.  I'll be honest with you, it's not what I expected.  I expected to find inertia and bureaucracy, but its nothing like other large companies I've worked for. This company is a lot more nimble than I thought.  

    If you think you need more help figuring out how to get your IT projects done, we'd love to help you connect with one of our channel partners who can give you the service level you are looking for.  We'll be supporting them as best we can. 

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