June 2008 - Posts

  • Are enterprise flash advantages sustainable?

    There's been a lot written about flash SSDs lately, starting with EMC following their announcement of the technology, and followed by other companies wanting a market position in relationship to flash.  From a strictly marketing perspective, EMC pulled off an excellent move, forcing other companies in the industry to respond.  That's what industry leadership looks like. 

    Of course, SSDs have been around for a long time, but the big deal this time is flash memory - as opposed to dynamic RAM.  There have been attempts and thoughts about flash for enterprise storage for many years. I was at Convergenet when they attempted to make it work a decade ago.  They couldn't.  I recall speaking with Joan Wrabetz (Ex CEO of Tricord) several years ago and she was telling me about how the development of flash memory for consumer goods was going to have an inverse "trickle up"  impact in enterprise storage.  That's not to say that iPod flash is the same as enterprise flash, but it does help to have money flowing into an industry to stimulate technology advancements.

    Barry Burke, the Storage Anarchist blogger from EMC has written a couple of good pieces recently.  But he wrote something today that caught my attention and made me pause and wonder: 

    "And judging by the applications I've seen flash targeted for by customers, the early adopters are going to have a pretty big competitive advantage on their competitors."

    Really?  Like all the technology advantages that Nicholas Carr was discussing a few years ago in his book Does IT Matter?  Even if EMC's customers can extend some advantages from EMC's flash products, how long will it take the rest of the industry to gain sufficient competency with flash technology and how much cheaper will it be for everybody to implement afterwards? I'm sure EMC has a road map, but road maps don't necessarily predict where the roads get bulldozed. Believe me, I'm not hinting at anything here, but I do think EMC will have its work cut out making its first mover advantage stand up over time and it could turn out to be one of those deals where being a first mover is actually a disadvantage because the technology is already so widely available.  It's a risky business for EMC - leading the way with a technology that is already sliding towards the great plateau of commoditization.

  • Are you protected and connected?

    Millions of business users-and their laptops-travel through busy transportation hubs worldwide each year.  With summer gearing up, it's the perfect time to travel, relax-and have sensitive business data lost or stolen.  

    According to the Ponemon Institute, every year a staggering number of laptops are lost or stolen, most of which contain valuable-and highly sensitive-business data.  Today we're expanding our Dell ProSupport commercial offerings to protect business assets and data with Dell ProSupport Mobility Services, a new group of services aimed directly at tackling this for our customers to help them stay protected while connected.   

    Some of the new options include:

     
    Also released today is the latest research from the Ponemon Institute.  Sponsored by Dell, the Notebook Lost & Found Study surveyed more than 800 business travelers, with some sobering results that might keep an IT manager or two up at night.

    • 630,000 laptops are lost each year, most of which are lost at airport security checkpoints-between 65-70% of these are never reclaimed
    • 53 % of business travelers carry customer or employee data on their laptops
    • 65% of business travelers have not taken steps to protect sensitive corporation information on their laptops
    • 42% of people say they do not back up their data 
    • 16% of people would do nothing if they lost their laptop while traveling on business
    • 77% of people say there is "no chance" or less than a 10% chance they would recover their laptop if lost in an airport
    • 99% say they have never lost a laptop but 84% say they know someone who has
    • 70% of respondents agree or strongly agree that they rush from the time they arrive at the airport to the time they board the flight
    • 61% of people worry that security checkpoints will cause them to miss their flight

    For a full copy of the report, more statistics, and tips and tricks for staying protected and connected, visit http://www.dell.com/getprotectedandconnected

    Dell ProSupport Mobility Services are available to customers in the U.S. and Canada through Dell sales representatives or through Dell Registered Channel Partners.   Mobility services will be available in Latin America, Europe and Asia in July and August.

  • Mario gets it: Dell swings storage hammers

    I just got back from being out for a couple weeks.  Believe me I didn't miss the meetings and most of the other work related stuff while I was gone, but I did miss out on the launch of the PowerVault MD1120 disk enclosure with 2.5" drives.  Some of you know how much I like small, compact storage.  My buddy, David Graves got to have the honors on this one.  I suppose if I had been here, we would have had an arm wrestling match or something.

    So the first thing I saw when I fired up my daily Google search regimen today was Mario Apicella @ Infoworld writing about how much he likes the  PowerEdgeT300 Server. Another cool, small system with 2.5" SAS drives - and they are definitely special devices:  fast and lean. 

    There's a lot of good stuff going on with Dell Storage - more than just the EqualLogic part of it - although I am biased in that direction, of course.  That's why we are leading the market in Windows and Linux external storage.  Lots of excellent, market leading storage and server products.

  • Hey! - A Storage Story in the Wall Street Journal Blogs

    WSJ reporter Justin Schreck wrote a post "Dell Looks For Money in Storage." Check it out.

    Money quote:

    "...Dell Inc. has focused on the flashy consumer products, including its “Studio” line of laptops that was formally introduced Thursday and has been a topic of earlier Web leaks. But the company seems to also have high hopes in an area that seems more boring: data storage for small and medium businesses."

    Personally - I don't find storage boring but I'll let it go. I'm winding up the propeller-head hat right now...

  • Smart Business at The Wharton School

    Did you know that The Wharton School at the Univ of Pennsylvania was the world's first collegiate business school - founded in 1881? I didn't - not the first time that's happened.

    They've just opened a new data center - replacing IBM BladeCenter gear with PowerEdge M600 blades and Dell EqualLogic PS5000X storage arrays.

    Their goals were to run a Linux cluster (for research) with the blades and expand mailbox quotas for students and faculty - from 300MB to 1GB.

    Interesting notes:

    • Wharton Computing IT professionals were able to unload and set up one of the Dell M1000e blade enclosures in four hours, compared with a 24-hour process using the previous hardware. Wharton's Joe Cruz blogged about it.  "the new hotness" - love that.
    • The Dell enclosure was delivered in one box, replacing technology that previously arrived in about 60 boxes, a reduction of approximately 45 cubic feet of packaging material. With that in mind - check out this video.
    • They've also implemented PowerEdge R900 servers that are providing a small hardware footprint and intended to deliver stronger performance than the previous generation of servers, with the goal of quintupling the computing power per node in Wharton’s Microsoft® Exchange 2007 environment.

    According to Dan Alig, senior IT director of Wharton Computing. “Dell blade servers and Dell EqualLogic storage will allow us to do more with less and manage our budget as effectively as we manage our technology resources.”

    That's good business. And I don't even have an MBA - yet...

  • Server News – Getting Greener with 80 PLUS, Busting Benchmarks

    Great news from the server team today:

    First, Albert Esser, our VP, Power and Infrastructure Solutions, posted on Direct2Dell that we are the first in the industry to achieve 80 PLUS Gold-certification for a server power supply. The cool part is that it meets July 2009 Climate Savers targets for servers more than a year ahead of schedule, which require 92 percent minimum efficiency for the power supply unit at 50 percent of rated output.

    Up next…Dell’s PowerEdge™ 2900 III server now tops all competitors with a new number one ranking for price/performance on the TPC-C benchmark.

    · The leading price-per-transaction (price/tpmC) TPC-C result achieved 97,083 transactions per minute with a price/performance of $.68/tpmC.1

    · The PowerEdge 2900 III achieved the new TPC-C price/performance world record benchmark result with Oracle® Database 11g Standard Edition One running on Microsoft® Windows® Server 2003, and utilizing one Intel® Quad-Core Xeon® 2.83 GHz processor.

    · Dell’s two-socket tower or 5U PowerEdge 2900 III server provides customers with a versatile platform designed for handling the most demanding workloads and application requirements. The 2900 III can be used for a variety of purposes including database, messaging and virtualization.

  • The Petabyte Age and the Connected Era - More Storage Please

    Wired has a fascinating series of articles on its site describing what it calls the Petabyte Age.

    According to Wired, “Infinite storage. Clouds of processors. Our ability to capture, warehouse, and understand massive amounts of data is changing science, medicine, business, and technology. As our collection of facts and figures grows, so will the opportunity to find answers to fundamental questions. Because in the era of big data, more isn't just more. More is different.”

    Our related version of this concept is the Connected Era. The way people connect and communicate is changing, and changing the world. A truly globalized information technology infrastructure and those who build, run and use it are creating this new connected era.

    Bottomline – storage plays a critical part in this ever expanding infrastructure. I’ve seen reports predicting that the amount of information created this year will surpass available storage capacity. I’ve also seen estimates that medium and large orgs can expect a 55% CAGR for file storage over the coming years.

    To help customers plan, manage and protect their petabytes, we’ve just announced a series of storage consulting services. We also announced a partnership with GlassHouse Technologies to plan and implement DR plans.

    Let’s get connected – just don’t forget the storage.

  • The Rest of the Shorty Story...

    There's a lot of talk about blades out there - especially by Dell and HP. I’ll write more soon about the affordability of Dell’s M-Series vs. the HP Shorty. In the meantime, I think you’ll enjoy this quick :40 second video which takes a look at how the two systems stack up … literally.

    I’ve always found it interesting that one of the main things you hear from HP about Dell’s M-Series blade server solution is that it is our “third venture” into the blade market. This is true, as is the fact that HP has introduced four different blade models into the market (PowerBar – HP; E-class; P-class; C-class). Quite the omission on their “Real Story about Dell and Blades” page. What do they have against innovation?

    Blade technology has evolved significantly over the last 5 years and Dell has not just evolved with it, but we’ve anticipated it with our M-Series blades. Planned chassis evolution, which is what Dell has done, is a good thing. It means you are keeping up with or anticipating future technology needs.

    My newest favorite comes from HP’s “Shorty”, the c3000 and the marketing around it being “…built just for small sites with big compute and storage needs…” (The new BladeSystem c3000). I think this claim begs the following points or questions:

    1. If you have “big compute needs,” wouldn’t you need the basics in enterprise class capabilities like redundant network fabrics…or is ensuring you can access your data just not important?

    2. The “plug it into a 120v standard wall socket and be up and running” attitude borders on criminally funny. Most standard wall sockets are 15amp, but I’ll give HP the 20amp benefit of the doubt. You can run four standard BL460c blades in the chassis with that, perhaps five. Six blades at 60% capacity with two Intel L5420 procs and 8GB of RAM is right at the de-rated, best practice, limit on a 20amp circuit with 15.79 amps. A power spike to 100% will blow the circuit. Shorty doesn’t have redundant power so if the circuit goes, the chassis goes. Best practice for Shorty should be to only use half the chassis max (4 blades), and that’s with low voltage processors with a maximum 8GB of RAM each. Not the best RAM capacity for virtualization.

    3. A better compare for customers is the M-Series configuration below using 208v, which only draws about 18 amps on a SPEC benchmark load. (A 208v window air conditioner is normally on a 30amp circuit.) You can easily put in 4 times the servers (16), each with twice the RAM of the Shorty config above (16GB), using a little more than twice the total power of the Shorty config. If you drop the blade count to parity, you are a solid winner with more RAM, more I/O and true enterprise class features.

    4. M1000e configuration:

    • redundant Chassis Management Controllers;
    • the Avocent iKVM;
    • 6 switch modules (3 redundant fabrics);
    • 9 fans;
    • 6 power supples; and,
    • 16 M600 blades, each with two L5420 Intel procs and 16GB of ram, two LOMS and two dual port mezzanine I/O cards (six total I/O ports in three redundant pairs)
  • Dell CIO – IT change, SaaS and cloud computing solutions

    Very interesting video discussion between Steven Schuckenbrock, our CIO and President/SVP Global Services and CNET News.com’s Dan Farber.

    From a CIO perspective he talks about how we’re transforming our own IT practices and implementing “green.” As SVP Global Services he’s asked about ITaaS, SaaS, and cloud computing.

  • Servers - Dell's Comeback Weapon

    So says industry pundit Roger Kay in BusinessWeek.

    Roger discusses the dynamics of the x86 server market and the emergence of cloud computing.

    His take - "In the $28.7 billion global market for servers, Dell trailed HP in the first quarter, according to IDC figures. But it was the only major player to achieve double-digit growth, and in the current quarter, Dell is likely to close the current eight-point gap with leader HP another notch. We're talking about a big pie here—and Dell is coming in for a decent slice of it."

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